Sydne Summer Discusses The Importance Of Staying True To Your Brand

Did you hear the news? Sydne Summer of Sydne Style will join us #SimplyLA to host a Breakout Session, and she is prepared to discuss the ins and outs of staying true to your brand! Sydne Summer is a fashion & beauty blogger and on-air style expert, who is known for her aspirational yet achievable style! Sydney is a former fashion editor and celebrity correspondent and has become a trusted source of daily style inspiration for women around the world. A few years ago, she launched her blog, Sydne Style, to offer style expertise to her readers. As Sydne Style rose in popularity, Sydne decided to launch a YouTube channel to further interact with her fans.

Sydne’s Breakout Session at #SimplyLA will discuss the importance of staying true to your brand, and you don't want to miss out on the tips & tricks she has up her sleeve. In the meantime, check out our Q+A with Sydne below, and don’t forget to purchase your tickets for the Simply Stylist 2017 Los Angeles Fashion & Beauty Conference HERE!

SS: What are the three most important things a content creator needs to succeed?

1. Having a clear vision of who you are and what your brand represents
2. Being consistent with your content and branding
3. Always be nice!

SS: How can someone increase their social media following? Engagement! Try to reply to all the comments on your channels and make sure to engage with others.

SS: Why is it important to stay true to your brand? Your readers are following you for you. You don't want to disappoint them by throwing a curve ball and going against what you stand for. It's best to stay authentic so they can trust your opinions.

SS: Then, how do you personally stay true to yourself? I try to think back to why I started my blog and what I want to achieve in the future. Instead of trying to keep up with growing influencers, I do my best to focus on my brand and what I can bring to the table.

SS: What have you learned from being an online influencer? "The grass is only greener where you water it." I always think back to this quote because it's so true! With such a focus on followers and numbers, it's hard not to compare. But, the best thing you can do is focus on yourself and put all your effort into what you want to achieve.

Tickets are going fast! So, purchase your tickets for #SimplyLA HERE for the opportunity to learn more tips from Sydne!