11 Holiday Content Ideas For Influencers
Photo Credit: Southern Curls & Pearls
The holidays are upon us! From Thanksgiving through New Year’s, there are so many opportunities to celebrate and create content around. The holiday season is also an extremely lucrative time for influencers, as people are shopping for presents, outfits, and sale deals, and looking to their favorite influencers to help make those purchasing decisions.
To maximize your content creation and monetization opportunities, we came up with some ideas for holiday-centric content! Check them out and add any more ideas for influencers in the comments!
Gift Guides
Gift guides are one of the most popular holiday blog posts for a reason! Everyone needs ideas on what to get their friends and family, and they’re looking to trend-forward people like YOU to give some advice! Get creative with gift guide categories, too. Maybe you base your guides off of different personalities or styles, or by recipient. Sky is the limit!
Advent Calendar
Everyone loves a good advent calendar. Use the format to share new holiday content leading up until Christmas or New Year’s. A lot of influencers will do a “12 Days of Christmas” giveaway, or share 12 holiday outfits for different occasions. Start planning your calendar idea out now, shoot the content ahead of time, and get ready to share with your followers.
Party It Up
Holiday season is party season! From Friendsgiving gatherings to festive cocktail parties, there are a million and one reasons to celebrate. Tackle two birds with one stone by hosting a fun party of your own, and documenting the decor and festivities for your followers.
Holiday Recipes
Who doesn’t love a good cookie baking party? Show everyone your baking skills and share your favorite recipes for holiday treats. Whether it’s a tried-and-true gingerbread recipe that has been passed down through generations or a healthy take on a sweet treat, there are so many ways to give your followers some sweet content this winter.
Travel Tips
The holidays are one of the busiest travel times of the year. For most people, travel is extremely stressful, so share your jetsetter expertise with your audience so they can travel with ease. Do you have a life-changing packing tip? A list of must-haves for every journey? Advice on how to get the best deals on flights and hotels?
DIY Projects & Crafts
Do you get crafty during the holidays? Document the experience and share craft ideas with your followers! Not only is this a great way to create content and show your creativity, but you can also challenge your followers to create and share their versions of the craft with you. It’s a great way to build a community.
Day In The Life
Your followers want to know what’s going on in your world, so take to YouTube or Instagram Stories and let them in. Whether it’s showing a behind-the-scenes look at a holiday shoot, capturing the highlights of a festive party, or even just filming your Christmas morning with your family, these are great ways to share a peek behind the curtain and show a different side.
Favorite Holiday Movies, TV Shows, & Songs
There are a million holiday movies, TV episodes, and songs to choose from. Share your favorites and give your followers a handy guide of what media to consume over the holiday break. Make a playlist of snazzy Christmas songs or list out your top 10 holiday flicks.
Your Wish List
What are YOU asking for this holiday season? You’ve got great taste, so share your Christmas wishes with your readers!
Collaborate With Other Influencers
‘Tis the season to spread cheer! And what better way to spread the holiday cheer than to partner up with some of your favorite influencers for festive content? Collaborating with other influencers is a great way to cross-promote and help build each other up.
Holiday Traditions
Does your family have a unique holiday tradition? Talk about it with your audience and share why it means so much to you. Don’t be afraid to open up and get personal with your readers (but only as much as you’re comfortable sharing, of course!) especially during the holiday season. Followers love real and personal stories.