With millions of Instagram accounts out there, we can’t follow them all, no matter how much we wish we could! One thing that makes us hit the “Follow” button quickly: a beautiful and cohesive Instagram feed.

Think of your Instagram profile page as a visual resume: the imagery you post and the way you curate content can quickly compel a potential new follower to subscribe to your

1) Keep Subject Matter Consistent

@colormecourtney puts her outfits front and center consistently on her feed

To a certain extent, you want your followers to know what to expect when they come to your feed. Developing a niche to your Instagram feed helps create a sense of familiarity.

2) Feature Key Colors

Blush pinks and creams rule @jasminedowling’s feed

A distinctive color palette will immediately draw in eyes and help to establish a strong visual brand for your feed. Maybe you like bright and airy whites, or want to dive in head-first into bold colors. No matter what colors you want to feature, this is a super easy way to create a beautiful feed.

3) Create A Pattern

The @kyliecosmetics Instagram typically switches between beauty looks and product shots

If you don’t want to limit yourself to specific colors, creating a visual pattern is another way to develop consistency throughout your profile.

4) Choose A Go-To Filter

Lifestyle influencer @alexandrapereira uses a personalized Instagram filter so you always know it’s her

Applying the same filter to your photos is a current favorite amongst fashion influencers so that their images can look stylistically similar, even if the subject matter and colors in each photo may vary. Check out some of our favorite filters HERE!

5) Use The Carousel Feature

@Officiallyquigley makes great use of the carousel feature to show the difference between Instagram and reality

Have a photo that you love but that doesn’t fit into your profile’s feed? Make use of Instagram’s carousel feature to share those photos you love that might not fit in with the rest of your posts. Keep the first slide aesthetically similar, then share whatever you want on the additional slides!